Bluffer’s Guides

“Amongst the best results seen” – independent consumer testing of the Bluffers.com website content by data growth strategists Ladder, during my tenure as Editor in Chief.

As Editor-in-Chief at Bluffer’s Media Group, I oversaw the design and production of the 5-million-copy bestselling Bluffer’s Guide book series.

I managed a team of 35 freelance writers and designers, and researched and wrote daily journalistic, long-form content for the Bluffer’s website – described in consumer testing by Ladder.io as ‘amongst the best results seen.’

I also wrote marketing collateral and created a bi-weekly topical news quiz for The Metro Newspaper Group.

I also authored relevant press releases and marketing collateral for 33 book titles — including three bestsellers.

I provided fun and engaging content across the company’s social platforms — including Facebook, Twitter (X), LinkedIn, Medium, Pinterest, Instagram, Apester, Reddit and Playbuzz.