Arbolus

Arbolus is a platform that allows organisations to connect with extremely specialised expert knowledge, enabling them to innovate or problem solve within their own industry or sector.

I was initially asked to review a range of proposals and case studies that were being used to showcase Arbolus’ work – and to effectively rewrite and restructure the content in order to make it tighter, more engaging, and more efficient in terms of creating sales.

As Arbolus use a number of different writers – across a range of world locations – to create their proposals and sales articles, I was also tasked with creating tone of voice (TOV) documents for the company in order to help instil a single, unified voice that would add a greater level of depth and consistency to sales and marketing collateral.