Lloyds Banking Group

Two large internal communications projects.

The first, outlining what the integration of Lloyds TSB and HBOS would mean for staff – ‘colleagues’ – and the business.

Followed by a ‘Colleague Briefing Pack’ sent to all staff members.

Copy included infographics, interviews with key members of LBG’s staff, and an overview of the company’s key ‘integration objectives’.

Written and rolled-out within four months, the work involved considerable research and the need to develop a style and tone of voice (TOV) that successfully bridged the banks’ different styles and cultures.