Motorway: Editorial Lead

“A natural wordsmith, Edward is one of the very best online writers in the UK. He can turn his hand to long and short-form articles about numerous topics, and is highly skilled in creating engaging copy that never fails to tick all the right boxes” – Alex Buttle, Co-Founder, Motorway.

The hugely successful automotive start-up Motorway began in 2017 – and has grown to become one of fewer than 50 unicorn companies in the UK.

I started working as an editorial freelancer for Motorway in 2018, writing SEO content and shaping the company’s Tone of Voice and Glossary, which I manage to this day.

Since joining full-time in 2021, I have become the company’s Editorial Lead, managing a team of copywriters.

I am chiefly responsible for website content, SEO content, and CRMs. Plus, articles and advertorials for the company’s network of third-party publishers.

I also write the copy for video content, produce the company podcast, and train staff from across the business on language and TOV.

The work covers several diverse styles, based on specific audience demographics, and utilising SEO best practices.

Guides and videos:

• Motorway | How it works: value your car
• The 2035 ban on new petrol and diesel cars – the ultimate guide
• When will the ’24 reg plates be available?
• Low Emission Zones – the ultimate guide
• 5 reasons why Motorway is the easy way to sell your car
• Car maintenance must dos – the ultimate seasonal guide