Words are weapons — choose them carefully

Creative copywriter, author, writer, and Google-certified content specialist

Crafting compelling copy for web and print 

Delivering copy specifically tailored to your brand, in-house editorial style, and tone-of-voice.

Regardless of industry or sector, I will create clear and persuasive copy that will stick with readers – and, crucially, maximise engagement with your audience.

Whether you need marketing copy, articles, blogs, SEO content, technical documents, scripts, editorial review, branding, or even a novel ghostwritten, get in touch.

 

Edward is one of those rare beasts who can manage the editorial process and write great copy. His fluency in social media was also a great asset to us.

– Thomas Drewry, Founder, Bluffer’s Guides and Emolument

Recent work

An experienced copywriter, writer, editor,  author, ghostwriter, storyteller and social media specialist, having worked on a range of national and international brands.

Edward is one of those rare beasts who can manage the editorial process and write great copy. His fluency in social media was also a great asset.

Thomas Drewry
Thomas Drewry
Founder, Bluffer's Guides & Emolument

Working with Higgins is always a pleasure — a brilliant writer and copywriter, a self-deprecating wit and a visionary creative. Everything you could want.

Justin Pollard
Justin Pollard
Co-Founder, Unbound

Edward has a lyrical magic that enables complex ideas to be communicated in beautiful and emotive prose; I could not recommend more highly.

Matthew Halstead
Matthew Halstead
Co-Founder, sidekick

Edward is superb writer and a complete gentleman. He gave our project a unique and compelling voice, raising our social reach substantially. I sincerely hope we can work together again in the future.

Jim Shannon
Jim Shannon
Creative Director, NRI

As well as being a great writer, Edward acted as the editor of my last few books – and has not only made them tighter and more engaging, but has also helped transform some supremely dry subjects into something funny and entertaining. This is undeniably a gift. 

Professor Andrew Sharman
Professor Andrew Sharman
President, IOSH

A natural wordsmith, Edward is one of the very best online writers in the UK. He can turn his hand to long and short-form articles about numerous topics, and is highly skilled in creating engaging copy that never fails to tick all the right boxes for readers. He knows a huge amount about SEO too. He comes highly recommended!

Alex Buttle
Alex Buttle
Co-Founder, Motorway

Edward is a consummate professional and a very talented writer. He has been heavily involved in re-igniting consumer interest in an old established company. A pleasure to work with.

Toby Martin Hughes
Toby Martin Hughes
Lead Product Manager, Tesco

I have worked with Edward for a number of years and know him to be an exceptional writer. He has the flair to make even the driest subject fun, witty and engaging! A talent that should not be underestimated.

Adrian Miotto
Adrian Miotto
CTO, Zenkraft
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