In 2020, I was contracted by Google to write a series of case studies designed to encourage small businesses in the UK to ‘stand out on Google with a free Business Profile’.
Working from transcripts of interviews from pre-selected subjects, I created a series of ‘success stories’ for the company, showcasing how using a Google Profile properly had positively impacted 25 businesses.
The work was intended to cover more unusual types of business, and the TOV needed to be upbeat, friendly, and engaging – but also needed to fall back on stats that made it very clear how having a Google Business Profile had been beneficial.
Examples:
- Levy & Co increases their bookings by 70% using Google My Business
- From local secret to tourist destination: how Google My Business helped launch a gift shop
- She Moves removals boosts local profile with Google My Business
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